WELCOME to the inaugural issue of acculist’s new quarterly newsletter, Direct Line, for our wide range of direct marketing colleagues. We hope to highlight timely marketing trends, gain your experienced feedback, and alert you to new opportunities.
Planning for Summer and Fall Campaigns
Learn How to Harness Seasonality to Maximize Response
For most direct marketers, seasonality impacts response. Years
of careful study have shown that certain product categories have specific months throughout the year in which prospecting opportunities can be maximized. To read on, click here.
What’s Working
Smart Insurance Clients Boost ROI As Economy Dips
Insurance direct marketers earned ROI of $8.15 for every dollar spent in 2007, reported DMA’s “Direct Marketing Facts and Figures
in the Insurance Industry.” But keeping ROI strong in today’s weaker economy requires better marketing. One insurance client is outdoing last year via tighter demographic targeting and a shift to the competitively priced American Household Masterfile (click for
data card).
What’s New
There’s Still Opportunity in the Mortgage Market
Refinance opportunities still exist for homeowners who purchased sub-prime fixed rate loans between January 2004 and January 2006. Unlike sub-prime ARM holders, they tend to qualify for fixed-rate FHA loans to reduce monthly payments. We’ve seen response rates over 2% for postal campaigns to this group. Call us for advice on top-performing home loan hotlines!
Industry Survey
Do you plan to use e-mail for prospecting in the next 6 months?
(Click one) YES NO
Please respond. We will post aggregate results in the next issue.
If you wish to be removed from our e-newsletter mailing list, pleaseunsubscribe here. If this newsletter has been forwarded to you and you wish to join our mailing list, subscribe here. (Copyright 2008 by AccuList, Inc.) Direct Line™ June 16, 2008
