Entries by David Kanter
Ticketing and Giving Trends Are Positives for Performing Arts
Heading into 2020, AccuList’s performing arts marketing clients can take advantage of positive trends in both fundraising and ticketing sales according to recent studies. Performing Arts Giving Holds Steady While the Giving USA 2019 report released in June showed declines for many charitable giving sectors from 2016 to 2018, arts fundraising stood out by remaining […]
The Right Business Model Helps Magazines Harness Industry Trends
AccuList’s business periodical clients will face challenges and opportunities in the fast-moving currents of publishing in 2020. The good news for printed magazines: Print is not only viable but thriving in many cases, with 64% of printing industry members telling Quocirca’s Global Print 2025 study that print will remain important well into 2025. At the […]
Case Studies Show How Nonprofits Can Improve Donor Mail Results
As AccuList’s nonprofit fundraising clients enter their busiest direct mail season, the team thought it might be worthwhile to pass along three case studies from the CharityHowTo blog, showing some basic ways to pump direct mail performance. The Case for Donor List Segmentation Donor list segmentation is essential, and delivers dividends even for those starting […]
Positive Industry Trends Buoy Museum Marketing
AccuList’s museum marketing clients can take heart from a number of trends that are boosting museum appeal to visitors and donors, according to a recent report on the museum industry from ticketing solutions provider Acme Technologies. Demographics, Political Angst, Tech Innovations Boost Museum Interest Demographics favor museum marketers, the report notes. The baby-boomer generation, […]
Catalog Marketing Retains Its Retail Clout
Consumer retail catalogs, far from fading away with the growth of e-commerce, have continued to deliver for our omnichannel retail clients. A Multichannel Merchant blog post earlier this year cites a number of reasons why retailers should consider expanding, reviving or initiating a catalog marketing effort, especially with an eye to upcoming holiday spending. Catalogs […]
Industry, Marketing Trends Help Grow Printed Business Publications
New print publishing trends and innovative marketing options offer good news for AccuList’s many business periodical clients seeking to boost subscribers and advertising. Printed Business Magazines Are Alive & Well in the Digital Age The growth of digital readership has not doomed all printed periodicals to declining circulation and revenues, as some predicted. In fact, […]
Brain Science, Industry Data Bolster Direct Mail Fundraising
As digital, mobile and social media expand their donor influence, some nonprofit marketers prepping for the all-important fourth-quarter may wonder about direct mail’s role as a fundraising workhorse. To underscore why it’s essential to keep direct mail in harness, AccuList can not only cite years of success as a direct mail list broker and data […]
Is Your Direct Marketing Ready for Gen Z?
Generation Z is arriving in the marketplace. Gen Z, also called post-Millennials and the iGeneration, includes young people born in the mid-1990s to the early 2000s, who are now graduating and getting their first jobs. Any b2c marketer ignoring this group is risking the bottom line since Gen Z members not only make up 25.9% […]
Make Clean Data a Top Priority for Effective B2B Marketing
As business-to-business marketers craft their fiscal 2020 budgets, it’s important that complex issues such as analytics, automation or AI do not distract from a core investment for achieving ROI: clean data. Certainly, AccuList stresses to all its list hygiene and management clients, whether for house lists or rental prospecting lists, the importance of data quality […]
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