For direct marketers hesitating over direct mail campaign investments, 2020 is the year to strike while the iron is hot—with a good economy, high response rates and flat costs. That’s especially true because the 2021 road may be a bit bumpier. Economy, Response and Costs Give 2020 Mail Green Signals The U.S. consumer is confident, […]
As 2019 closes, AccuList’s data services clients have a year’s worth of multichannel customer, campaign and sales information to analyze and inform 2020 plans. So what are the big trends that the data pros foresee will deliver maximum ROI? Data Hygiene Issues Remain a Priority Clean, up-to-date, quality data is still the basis for good […]
Many of AccuList’s promotional products marketing clients have been able to ride corporate buyers’ profits to an average 1.3% annual growth rate in the last five years through 2019, reaching $17 billion in U.S. revenues this year, per IBISWorld market research. But a number of challenges, requiring innovative solutions, lie ahead. Tariffs, Amazon, Economy May […]
AccuList’s recognition and incentive products marketing clients will be happy to know that the market is strong and stable, per the most recent data. A 2019 survey of employee recognition programs, conducted by rewards association WorldatWork and underwritten by Maritz Motivation, found the programs overwhelmingly common (87%) among organizations surveyed, typically companywide (88%), and almost […]
Heading into 2020, AccuList’s performing arts marketing clients can take advantage of positive trends in both fundraising and ticketing sales according to recent studies. Performing Arts Giving Holds Steady While the Giving USA 2019 report released in June showed declines for many charitable giving sectors from 2016 to 2018, arts fundraising stood out by remaining […]
AccuList’s business periodical clients will face challenges and opportunities in the fast-moving currents of publishing in 2020. The good news for printed magazines: Print is not only viable but thriving in many cases, with 64% of printing industry members telling Quocirca’s Global Print 2025 study that print will remain important well into 2025. At the […]
As AccuList’s nonprofit fundraising clients enter their busiest direct mail season, the team thought it might be worthwhile to pass along three case studies from the CharityHowTo blog, showing some basic ways to pump direct mail performance. The Case for Donor List Segmentation Donor list segmentation is essential, and delivers dividends even for those starting […]
AccuList’s museum marketing clients can take heart from a number of trends that are boosting museum appeal to visitors and donors, according to a recent report on the museum industry from ticketing solutions provider Acme Technologies. Demographics, Political Angst, Tech Innovations Boost Museum Interest Demographics favor museum marketers, the report notes. The baby-boomer generation, […]
Consumer retail catalogs, far from fading away with the growth of e-commerce, have continued to deliver for our omnichannel retail clients. A Multichannel Merchant blog post earlier this year cites a number of reasons why retailers should consider expanding, reviving or initiating a catalog marketing effort, especially with an eye to upcoming holiday spending. Catalogs […]
