Entries by David Kanter

Has Your Marketing Adjusted for the Current E-commerce Surge?

Pandemic lockdowns across the nation have turbocharged e-commerce, with online sales growing by triple-digits since social distancing went into effect. Many predict a longer-term change in buying habits that will continue after the crisis has passed. The new environment is pushing some AccuList’s clients, especially retailers, to up their online game. Is your marketing ready? […]

COVID-19 Crisis Alters Tactics for Fundraising Success

In a previous post, AccuList joined other experts to stress the importance of nonprofit clients staying the course on fundraising despite the coronavirus crisis altering the social and economic landscape. But fundraising tactics will need to alter to navigate that landscape, of course. Recent fundraising pro articles highlight some smart ways to approach existing and […]

Managing Marketing During the Coronavirus Crisis

The global spread of the coronavirus and fear of the virus already have caused significant disruptions in supply chains, corporate profits, economic growth and government policy. No one knows how bad things will get before they get better, but marketers need to be prepared. Ready for More Online Traffic, Target Carefully and Prep for Delays […]

Personalization, Omnichannel Strategies Drive 2020 Direct Mail

AccuList’s direct mail marketing and mailing list clients embrace a channel that, despite perennial death notices, continues to outperform in terms of response, but mailers must also rely on evolving strategies for success in 2020. 2020 Success Depends on Data-Driven Personalization Research consistently shows that personalization bumps up response. Most recently, in a 2019 NAPCO […]

Metrics, Video and Shopping Lead 2020 Social Media Trends

Moving into 2020, AccuList’s clients using social media marketing have a busy, changing landscape to navigate, with expanding opportunities. Social media experts highlight some new trends, some ongoing trends, and some ideas just over the horizon. Say Goodbye to Vanity Metrics, Marketers Among the top trends highlighted in a recent Entrepreneur magazine article by Deep […]

Election Year Is Double-Edged Sword for Nonprofit Fundraisers

AccuList’s nonprofit fundraising clients are entering a presidential election year, arguably one that is more contentious and partisan than usual. Will that be good or bad for fundraising? What strategies will help navigate the political crosscurrents to reap donations? Political Ferment Can Churn Up Donations for Some Research by online fundraising platform Classy has found […]

Mobile, AI Highlight E-mail Marketing Trends for 2020

AccuList’s e-mail list and data services clients can expect to ride some positive trends into 2020, according to e-mail marketing pros. While continuing to top other channels in terms of ROI, e-mail marketing worldwide in 2019 also showed improved delivery rates, rising open rates and increasing click-through-rates, per data from UK-based Data and Marketing Association. […]