Entries by David Kanter

Prep for 2020 Marketing With Clean, Personalized, Predictive Data

As 2019 closes, AccuList’s data services clients have a year’s worth of multichannel customer, campaign and sales information to analyze and inform 2020 plans. So what are the big trends that the data pros foresee will deliver maximum ROI? Data Hygiene Issues Remain a Priority Clean, up-to-date, quality data is still the basis for good […]

Promotional Products Market Faces New Challenges

Many of AccuList’s promotional products marketing clients have been able to ride corporate buyers’ profits to an average 1.3% annual growth rate in the last five years through 2019, reaching $17 billion in U.S. revenues this year, per IBISWorld market research. But a number of challenges, requiring innovative solutions, lie ahead. Tariffs, Amazon, Economy May […]

Organizations Retain Strong Embrace of Recognition Products

AccuList’s recognition and incentive products marketing clients will be happy to know that the market is strong and stable, per the most recent data. A 2019 survey of employee recognition programs, conducted by rewards association WorldatWork and underwritten by Maritz Motivation, found the programs overwhelmingly common (87%) among organizations surveyed, typically companywide (88%), and almost […]

Ticketing and Giving Trends Are Positives for Performing Arts

Heading into 2020, AccuList’s performing arts marketing clients can take advantage of positive trends in both fundraising and ticketing sales according to recent studies. Performing Arts Giving Holds Steady  While the Giving USA 2019 report released in June showed declines for many charitable giving sectors from 2016 to 2018, arts fundraising stood out by remaining […]

The Right Business Model Helps Magazines Harness Industry Trends

AccuList’s business periodical clients will face challenges and opportunities in the fast-moving currents of publishing in 2020. The good news for printed magazines: Print is not only viable but thriving in many cases, with 64% of printing industry members telling Quocirca’s Global Print 2025 study that print will remain important well into 2025. At the […]

Case Studies Show How Nonprofits Can Improve Donor Mail Results

As AccuList’s nonprofit fundraising clients enter their busiest direct mail season, the team thought it might be worthwhile to pass along three case studies from the CharityHowTo blog, showing some basic ways to pump direct mail performance. The Case for Donor List Segmentation Donor list segmentation is essential, and delivers dividends even for those starting […]

Positive Industry Trends Buoy Museum Marketing

AccuList’s museum marketing clients can take heart from a number of trends that are boosting museum appeal to visitors and donors, according to a recent report on the museum industry from ticketing solutions provider Acme Technologies.    Demographics, Political Angst, Tech Innovations Boost Museum Interest Demographics favor museum marketers, the report notes. The baby-boomer generation, […]

Catalog Marketing Retains Its Retail Clout

Consumer retail catalogs, far from fading away with the growth of e-commerce, have continued to deliver for our omnichannel retail clients. A Multichannel Merchant blog post earlier this year cites a number of reasons why retailers should consider expanding, reviving or initiating a catalog marketing effort, especially with an eye to upcoming holiday spending. Catalogs […]

Industry, Marketing Trends Help Grow Printed Business Publications

New print publishing trends and innovative marketing options offer good news for AccuList’s many business periodical clients seeking to boost subscribers and advertising. Printed Business Magazines Are Alive & Well in the Digital Age The growth of digital readership has not doomed all printed periodicals to declining circulation and revenues, as some predicted. In fact, […]