Multichannel Marketers See ROI Measurement as Top Challenge

As highlighted recently in a MediaPost Real-Time Daily post,…

Study Debunks Marketing Myths About Millennials

Given that millennials love digital technology, does that…

How E-mail Response Can Survive the Spam Filter Gauntlet

For e-mail marketers to deliver those open-worthy, click-inspiring…

Why Targeted Lists Are Key to Dimensional Mail Success

Prospecting with dimensional mail is both attractive because…

Direct Mail Still Stars in Multichannel Subscription Campaigns

As multichannel publishing evolves, traditional direct mail,…

Cautionary Tales: Marketing Pros Share E-mail Mistakes and Fixes

To err is human, even for the best direct marketers. So it is…